The Rise, Fall and Rise of Buell Motorbikes

2010 sees something of a fresh start for Erik Buelllater announced an end to the Formula 1 series - and
and his unique approach to motorcycle innovation.thus an arena for Buell's racing machines.
2009 saw a significant amount of money problemsThis didn't stop Buell though. By the 1990s he entered
affect the industry, from manufacturers tothe commercial market with his RR1000, RR1200 and
motorcycle insurance providers. Yet, after thethe two seated RS1200 using engines gained via his
shocking news in October 2009 that Harley-Davidsonconnections with Harley-Davidson. By 1993
had put an end to the commercial production of BuellHarley-Davidson partnered with the Buell Motor
motorcycles, it didn't take long for the company'sCompany and Buell's organisation with
founder to bounce back with his focus on racing andHarley-Davidson as stakeholders came to be known
the birth of Erick Buell Racing.as Buell Motorcycle Company.
It shouldn't take Buell too long to immerse himselfThe 1990s and 2000s saw significant advancements
comfortably into his new niche, after all it was racingwith the development of Zero Torsional Load (ZTL)
that set him on this track in the first place. In 1983disc braking system and the efficient fuel in frame
Buell himself was a top competition racer - and hetechnology used in the XB range, as well as notable
developed the RW750 using modified Barton partsThunderbolt and Cyclone names. 2009 saw significant
and his own modifications in order for it to competeprogress in Buell bikes rode for racing too with Danny
in the American Motorcyclist Association (AMA)Eslick winning their first AMA Pro racing championship
Formula 1 Championship.on September 9th.
Shortly afterward Buell left his job at Harley-DavidsonFollowing this, the decision for Harley-Davidson to
in order to pursue his dream to improve on thestop the production of Buell motorcycles was no
RW750. The following year saw the launch of thedoubt surprising and saddening to many, but Erik
aptly named RW750 number 2 which went on to beBuell's return to focus on Erik Buell Racing is apt and
raced by the AMU team that same year. Yet, afterwell timed. 2010, therefore, could really see the Buell
receiving fantastic reviews by its riders, the AMA1125R make some serious progress on the racetrack.