Smart people protect their most valuable asset.

ign="center">retiring at the age of 65, that person will earn a
Having worked with clients for over twenty yearsfurther $1,875,000 in today's dollars - (ignoring both
advising on insurance solutions, I have observed aCPI rises and possible salary increments through
very consistent theme when clients assess theirpromotion, productivity increases etc.).
assets and financial matters.So here we have the paradox:
This trend still leaves me somewhat perplexed yet* Car/motorcycle comparatively low value - very high
forms the basis of much discussion with clients as Ilevel of insurance take up
attempt to raise their awareness of the* Household contents relatively low/ moderate value
consequences of them focussing on insuring their- very high level of insurance take up.
personal possessions rather than insuring the* House relatively high value - very high level of
individual's whose efforts have generated the currentinsurance take up.
standard of consumption/living and will underpin future* Future income - very high value - very low level of
lifestyle through future income producing activity.insurance take up.
Most clients I deal with will have basic cover againstYet if you asked the main income earner the
real property loss yet very few will have valued andfollowing question - "If you had a machine that
insured their most valuable asset. The vast majorityproduces at least $62,500 each year for the next 30
of people when asked the simple question - What isyears would you insure it??" The answer is universally
your most valuable asset? They will nominate fromYES.
the following list usually in this order: 1. House 2. CarOne of the greatest challenges a Life adviser faces is
Motor bike. 3. Furniture. If we are to quantify thegetting clients to take a long term view of their
value of these assets they are usually relatively smallincome generating capacity and insure against the
compared to the inherent future worth of thepotential loss (through either illness or accident) of
breadwinner's income generating capacity.that income. The great irony is that premiums for
In Melbourne Australia the average house price hasincome protection insurance are actually tax
just reached $A500,000 (The Age 2009), a newdeductible in Australia (with any claim benefits being
General Motors 6 cylinder, 4 door family vehicle costsassessed/taxed as income) yet personal motor
approximately $38,000 (Redbook valuations 2009) -vehicles do not generate tax relief (unless used for
(depending on options). Whilst most families wouldbusiness purposes) nor do private homes or personal
value their personal furniture etc. at a similar orcontents.
slightly greater figure to their vehicle.You need to protect your most valuable asset via
If we were to take a male 35year old earninginsurance - your future income generating capacity.
average yearly earnings of $62,500 (Wikipaedia)