Prejudging Your Customer

Yes I know this is something you never do &answer was always going to be no - I couldn't
you've read it all before.believe what happened next they were asked if they
However when its blatant & it happens to mewanted a coffee - nice gesture however lousy timing
"to right" I'm going to share it...as no relationship had been build.
Ive just spend the weekend in the Capital, here inI know what you are thinking we were not buyers
New Zealand that is Wellington. My kids for the last& that is true on the occasion - as it turns out
few years have been hounding me to buy them anor were the couple in leathers.
motor-bike to burn up and down the beach on. SoWhat was the difference between us & them?
we have sort of made a bit of a habit of stoppingOnly appearance & the salespersons perception
& browsing in motorbike shops & this-
weekend was no exception.However the only thing they got right on this
I had just started to gather a bit of speed afteroccasion is that we weren't buyers - but alas if we
going thru an intersection when the voice from thewere buying the stage had been set & we
back seat shouts bike shop - believe me it's betterwould be spending elsewhere. The secondary
to stop than listen to the moaning for the rest ofdamage that comes with the lack of customer
the day. So that's what we did.service is my how fast word of mouth travels. This
With Harley's, Buell's & a number of others linedis something I will not do intentionally but I'm sure will
up on the street it created quite a first impression -come up in conversation from time to time.
When we walked thru the doors the place wasI guess what I am alluring to is how many lost
bulging at the seams with stock - as you can imagineopportunities this firm & thousands of others
the kids were excited pulling me from one bike tomiss out on each year due to prejudging their
the next.potential customers with poor customer service .
In total we spend about 15 minutes in the storeOnce the client has purchased elsewhere the
& in that time not one sales person approachedopportunities for nurturing a relationship &
us - I did a quick tally up & staff out numberedmaximising the lifetime value of each customer has
us 2-1. I guess we didn't look like bikers as while wegone for ever.
were there a couple walked in dress in their leathersBusiness is all about relationships & WITHOUT A
& were hit on before they time to catch aCUSTOMERS YOU ARE NOT IN BUSINESS VERY
breath.LONG AT ALL.
The opening line was so lame - CAN I HELP - the