| These days everyone and every company is trying | | | | Another smart innovation is the use of Liv World, |
| to make a buck, so the market for almost anything | | | | which is an online virtual world, where doll owners can |
| that makes money is highly competitive. The | | | | visit by entering a secret code that comes with each |
| children's toy market, and especially the doll market, | | | | liv toy. This virtual world, has games and music and |
| is no exception. There is one innovative new | | | | videos, which give background info on each individual |
| company that has not been afraid to tackle the | | | | character and also points out their likes and interests |
| highly competitive toy market. In fact they have | | | | and even their flaws. Which is a selling point when |
| been rather successful at it. I'm talking about | | | | making the dolls more life like. |
| SpinMaster. This is the company that has brought us | | | | Next they started introducing accessories in waves. |
| Bakugan, TechDecks, and the Liv Fashion Dolls. | | | | The first wave just introduced the new dolls. The |
| Today we are going to focus on some smart moves | | | | second wave included a puppy with each doll. Girls |
| they made, when marketing the new liv dolls. First | | | | love puppies and by adding the liv puppies, a whole |
| thing they did, was take a business model that | | | | new dimension is added to the world of liv. But the |
| already worked. Girls enjoy dressing up and playing | | | | minds at SpinMaster aren't stopping there. They also |
| with fashion dolls. Plan A, take a proven business | | | | have big plans for this fall, with a collection just in |
| model and make it a little better. The liv dolls are like | | | | time for the Christmas shopping season. The fall |
| normal fashion dolls with outfits and accessories. But | | | | collection will include an brand new doll named Hayden |
| they took it up a notch by trying to make them | | | | who comes with a pet bunny. It will also include some |
| more life like. | | | | much wanted accessories, such as a horse, a drum |
| Some things that make the liv girls more realistic are | | | | set, a bmx bike, a mall kiosk, a karaoke machine, and |
| their pose able limbs. Their arms and legs can move | | | | more. |
| and bend in a realistic way. Their eyes are made of | | | | By making sure that the original product is something |
| glass, which gives them a little edge on the normal | | | | that already sells, and then improving on it, a new doll |
| plastic or painted doll eyes. An innovation that is | | | | line was able to infiltrate the already saturated |
| unique to these toys is the use of the | | | | market. By slowly adding accessories and new |
| interchangeable wigs. Girls can have as many | | | | components in waves, kids and parents aren't |
| hairstyles and colors as they want without messing | | | | overwhelmed with all of the choices. Yet, a study |
| up their new toy. They can even cut the hair, | | | | stream of new purchases will trickle in. Liv dolls are a |
| because if it doesn't turn out right, the doll won't be | | | | smart toy introduced by a smart company. |
| ruined. | | | | |