| We are facing very tough economic times right now, | | | | the sales message each time. People usually need |
| but there are still buyers out there. Just because | | | | multiple exposures to the same offer before the pull |
| people have less money does not mean that they | | | | the trigger on a buying decision. |
| are sitting at home and not buying anything. You just | | | | 2. Do some kind of crazy stunt for publicity in front |
| need to get better at grabbing their attention and to | | | | of your business. Hire a magician/fire eater/acrobat |
| be the one that is selling to those buyers. Read on to | | | | whatever, promote it to get a crowd and tell your |
| find out how you can get more customer traffic to | | | | local paper what is about to happen. Create a bunch |
| your retail business this month. | | | | of controversy about it and send a mailing out to |
| If you own a retail store, you probably need some | | | | your customers. This is a trick that PT Barnum used |
| customers fast. Not only do you have competition | | | | to use to get people excited about the circus. If you |
| from the "big box" stores, but you also have to deal | | | | do this right, you can get a ton of people to flock to |
| with a bunch of customers that have less money to | | | | your store on that day. Of course you will also offer |
| spend. If you want your business to survive, you | | | | them a special deal if they make a purchase during |
| obviously need to keep selling. Here are 3 things that | | | | the show, a "show special." |
| you can do to get customers in the door this month: | | | | 3. Find another local business owner that offers |
| 1. Market heavily to the customers you already have. | | | | complimentary products, but is not in direct |
| People that buy from you and like what you have to | | | | competition with your business. Perhaps you can |
| sell are the lowest-cost customers to bring back. | | | | swap customer lists and the other business will offer |
| Create a rock-bottom sale, free gift, or some other | | | | a special deal to your customer list and you will offer |
| type of enticing bait to get your previous customers | | | | a special deal to their customers. This can benefit |
| in the store. Create a step-wise campaign where you | | | | both parties without taking any business away from |
| either email or mail you customers a few days apart | | | | the other. |
| at least 3-4 times with a slightly different twist on | | | | |