| Dantalion Jones says in his book "Mind Control 101" | | | | would be a sales campaign by T. Harv Eker. Eker is |
| that we constantly try to influence other people for | | | | very well aware of neuro-linguistic programming and |
| some reason (e.g. in education). The desire to change | | | | he is using it in his program when changing "your |
| others' minds and behaviors is one of the main | | | | money blueprint". Eker uses fear scaring people to |
| functions of communication. Covert hypnosis or | | | | death when claiming that "If your money blueprint is |
| persuasion is the ability to subtly communicate with | | | | not set for a high level of success, you will never |
| another person's subconscious mind by bypassing the | | | | have a lot of money. And even if you somehow do, |
| critical factor of the mind. As it often takes place in | | | | you will most likely lose it!" |
| the course of a seemingly regular conversation, it is | | | | Hogan claims that the key factor of persuasion is |
| also known as conversational hypnosis. But how to | | | | giving instructions or steps when directing or |
| use it to persuade another person to buy or try your | | | | influencing behavior. Simply telling someone to do |
| product or service, or change his/her behavior? | | | | something "Don't push that red button!" or "If your |
| An amusing example of using covert hypnosis was | | | | money blueprint is not set on a high level of success, |
| presented on TV by Derren Brown where he | | | | you are doomed!" is destined to fail because it |
| influenced his friend to buy a BMX bike. The bike was | | | | doesn't include instructions. However, if people have |
| never mentioned in the conversation, however it was | | | | heard those phrases thousands of times already (like |
| hidden in the messages, such as "Let me tell you | | | | "Smoking will kill you!"), they are vaccinated against it, |
| how I buy(K) gifts....by (BIKE) creating the strong | | | | and they will not pay attention this petition any more. |
| feeling of desire.... they BeaM eXcitement for it." | | | | Hogan claims that at first we must scare people to |
| Another amusing example may be presented in | | | | hell and then give them specific instructions to follow. |
| education where Derren demonstrates the | | | | Therefore, Harv Eker gives us instructions such as |
| ineffectiveness of telling children something that they | | | | "The good news is that you can actually reset your |
| must not do (such as "Don't push that red button!") | | | | money blueprint to create natural and automatic |
| without giving further instructions and disregarding | | | | success". You can attend Millionaire Mind Intensive |
| the fact that our subconscious mind doesn't make | | | | Seminar and set your money blueprint on the high |
| difference between a negation and a positive | | | | level of success. |
| statement. | | | | Hogan advises that if you are going to use fear in a |
| Kevin Hogan answers this question explicitly in his | | | | communication in order to encourage someone to |
| book "Covert Persuasion: Psychological Tactics and | | | | buy your product or service, you must also include |
| Tricks to Win the Game". Hogan claims that the | | | | step-by-step instructions in you message in order to |
| central key in using covert persuasion is to find ways | | | | be successful. Thus, based on neuro-linguistic |
| to elicit people's individual processes. These processes | | | | programming, Eker states that it is insanity doing the |
| may be in the form of beliefs, personal assumptions, | | | | same things over and over and expecting different |
| tendencies and values, as well as of their strategy | | | | results. According to Ken Strong the NLP assumes |
| for making decisions. Hogan proposes eight strategies | | | | that what appears to be "wrong" with someone is |
| that could be helpful for utilizing covert persuasion. | | | | actually the perfect response to their current map of |
| Firstly you should identify a targeted problem. This is | | | | their world or your so-called "money blueprint". By |
| something your prospect no longer wants to | | | | changing your map or blueprint (that is, how you |
| experience (e.g. high costs, poverty, debts). "Omega | | | | think about the world and your place in it), you can |
| Strategy" is a persuasion strategy that doesn't try to | | | | change your behavior. Hogan brings an example from |
| improve or enhance the value of a product, but is | | | | a research where 69 percent from those told to |
| solely focused on reducing resistance. Hogan brings a | | | | imagine their car being vandalized, said they would |
| "fear" as a good example on how to influence people | | | | return to the car to check if the doors were locked. |
| effectively because fear is something we are all | | | | Where people experience anticipated regret they |
| wired to fight or flee from. A good example here | | | | tend to take action to prevent the regret. |